THE EVOLUTION OF SEO IS “WEB PRESENCE OPTIMIZATION”

There is no question that the best practices of SEO are becoming more and more influenced by social media. Google, Bing, and other major search engines strive to deliver the best results to their users. Now, with a powerful social mechanism in place (“social signals” [e.g. Likes, Tweets, +1’s, etc.]) search engines can better recognize (and …

3 Must-Have Tools for Local SEO Service Providers

If you provide local SEO services (or have a savvy internal marketing team that handles your SEO in-house,) then you probably understand the importance of having the right SEO tools. To help shed light on the types of tools that local SEO service providers need, below are three essential SEO tools (general types) that you should be …

Find Out Why You Really Need To Implement SEO Your Online Business

These days, businesses regardless of their size and type know the importance of a reputable online presence. SEO is quite important to any business website, but there are only few online businesses that use basic SEO tactics. It is only after they utilize them that they realize how many new customers they have ended up …

Main Reasons Why You Should Build Your Site With The Use Of WordPress

It does not matter if you had your site for a long time or if you just want to watch your very first website. WordPress stands out as the best CMS you could use. Everyone recommends it but why is that? Why is it that the huge brands use WordPress, including People Magazine, Ford and …

How to Do An SEO Audit for The Mobile-First Index

Google’s rollout of a mobile-first indexing algorithm is big news in the industry of late, and for good reason. Opinions broadly vary over the magnitude and impact of this change. For some, it seems a matter of tweaks, for others it’s a wait-and-see situation. This blog treats the update as a queue for a good …

Where We Can Find The Best SEO Organizations To Get Success

Well SEO is called, web index fixes, all around called and are intended to enable sites to appear in list items when individuals look for items and administrations rather than organization names as it were. Do it the thought is that individuals can discover business sites without finding things on the web or any past …

Link Building and the Importance of Quality Backlinks

One of the most important parts of creating a strong website that brings in a good amount of traffic and converts that traffic into customers is using backlinks. Gaining quality backlinks is one of the foundations your search engine optimization plan should be based on because they are so important to getting your website ranked higher on …

The Top 5 Benefits Of Press Releases For Businesses

Generating press coverage can take a lot of hard work. The content and services offered by your business are your number one concern, but engaging the public is also a vital part of business management. Press releases can secure attention, without resorting to expensive and potentially ineffective advertising, and can be a huge boon for …

HACKING PODCAST ADS: HOW TO REACH PODCASTING AUDIENCES WITH PAID SOCIAL ADVERTISEMENTS

Whether a person listen to them daily or just overheard a conversation about last week’ s Radiolab between two leather-clad, ponytail-sporting fellas on the train today, I’m willing to bet you’ lso are familiar with podcasts. The Opportunity in Podcast Advertising Over the past decade approximately, the once-obscure medium has become ever more popular among, …

How to Use Psychographics to Enhance Your Marketing Strategy

Demographics, although important, don’t provide you a complete understanding of your target audience.  It’s often their interests, values, beliefs that act as explanations for consumer behavior. That’s where the collection of psychographics come in. What are psychographics? If demographics describe who your target audience is, then psychographics explain why. The “why” will tell you what consumers are expecting and …